Bibimbap

Graphics for a food caravan selling Korean bibimbap.

For customers who aren't sure what bibimbap is, the branding strip on the website and caravan doubles as a pictographic explainer.

And for customers who wonder if bibimbap is delicious—just look how happy the ingredients are to go in your mouth. (For some reason. Don't think about it.)

It was fun to make something that exists in the real world for once.