Dumb Ways to Die game

Game design, animation, audio

The original Dumb Ways to Die video showed characters dying in silly ways. The follow-up mobile game gives players the chance to save them.

Protect private parts, clean up puke, feed fussy rattlesnakes, have patience at level crossings, collect characters for your train station, get silly level completion bonuses and take the Red Button safety pledge.

The game is short and sweet but hopefully a fun way to hang out with the original characters some more. (And hopefully still a good reminder to be careful around trains.)

I'm happy we could give poor old hotdog guy a happy end:


You can download the game for free for iOS and Android.

STATS 90 million+ downloads, 1.6 billion+ plays
Client McCann Melbourne for Metro Trains

Additional credits Co-designer, programmer, audio: Sam Baird, Creative Director: John Mescall, Group Account Director: Adrian Mills